For the brand new show „Zeitsprung“ of the NDR (North German Broadcasting Service’s) we created an entire on-air-design package. The topics of the show are diverse and have been divided into four categories: Culture, Body & Soul, Technology & Mobility and Society.
The design focus was on the openers of the show. To introduce more variety and dynamism to the structure of the broadcast, we decided not to just produce one opener, but instead to dedicate an individual opener to each of the key topics. In order to present the topic “Future” in a contemporary and tangible way - not resorting to classic visualizations of the future using complexity through info-graphics and wireframes – we wanted to generate an opener using analogue materials.
An experiment was the key concept. What is needed, in order to create something new? The unusual experiments are intended to help us discover something new and to aesthetically capture the process.
"Objects oscillate, dance, fly, circle, glide, and flutter within the clearly defined space of the bell jar."
Concept & Direction Melanie Linde, Florian Stumpe Set Design & DOP Melanie Linde, Florian Stumpe Production Melanie Linde, Florian Stumpe Client Norddeutscher Rundfunk Executive Producer Yvonne Olberding, Christine Gerberding Account Executive Nora Wehrhahn Project Management Maryam Bonakdar, Dorothee von Winning Music & Sound Design Michael Fakesch Studio L'Atelier - KSR