SONY/ATV
Happy Holidays!

We were asked to create a short animated Holiday-/Christmas card. For this challenge we developed an abstract journey through a music concert by using the Strata Stencil animation.

The idea behind our approach was „stencil cut animation“ in which each and every frame of a well developed storyboard is a paper cut-out. These cut-outs are linearly arranged. We managed to built a special hanging system to arrange 15 different frames one after another for every picture and transposing it for every photography by one position. Thereby we evolved an illusion of a film proceeding into the depth consisting of hundreds of analog single images.

Concerning the content the film shows several details with regard to the main topic of Sony/ATV, namely music. Concert audiences, guitar players or a flight of microphones were combined with typical Christmas elements and ornaments.

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"Happy Holidays!"

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Concept & Direction Melanie Linde, Florian Stumpe Animation Melanie Linde, Florian Stumpe Production Melanie Linde, Florian Stumpe Client SONY/ATV Music Publishing Music Kasper Bjørke with Jakob Bellens "Loose yourself to Jenny"

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